Successful transformation and delegation processes in family-owned fields

Siluetas de dos personas caminando dentro de un almacén, con la luz del exterior iluminando su figura mientras conversan.

Sustainable growth in the agricultural sector is no easy task, especially when it comes to transforming a small family business into a large-scale enterprise. The case of Raúl “Tito” Beltramino and Marcela Alesso is an inspiring example of how strategic vision, technical advice, and family integration can converge to achieve success in a challenging environment.

 

From a small farm to a solid family business

Raúl Beltramino started with a small production inherited from his father, which included 52 cows and 200 hectares of land. His vision was clear from the beginning: to transform that small venture into a profitable and sustainable company. The path was not easy; it required taking out loans and seizing opportunities at critical moments, such as acquiring leased land when other producers were leaving the business.

 

The importance of advice and professional management

A crucial turning point in the evolution of his company was the decision to become involved in CREA management, which allowed them to professionalize their operations. The need to manage financial budgets and adopt a more comprehensive management approach was a catalyst to leave behind the rudimentary way of operating and move toward a more sophisticated business model.

 

The role of family in business transformation

The success of Tito and Marcela is not limited to the expansion and profitability of the company, but also to how they integrated their family into the process. Marcela, who was originally a teacher, took on a key role in administration as the business began to grow. This family integration not only ensured the continuity of the business but also allowed for delegating responsibilities and reducing reliance on the decisions of a single member.

 

Expansion based on partnerships and collaboration

One of the key strategies that has allowed Tito and Marcela’s business to grow is partnership. They participate in a producers’ cooperative, which has allowed them to optimize resources, such as the production of balanced feed and the acquisition of supplies. This collaborative approach has been essential to their growth, highlighting the importance of strategic alliances in the agricultural sector.

 

The next generation: Preparation and continuity

With the success they have achieved, Tito and Marcela have started preparing the next generation to take the reins. Their children, María Luz and Andrés, are involved in the business, and the family is working on creating a board of directors to ensure the continuity and stability of the business in the long term. Training and the involvement of all family members are fundamental aspects of this transition process.

 

Conclusion

The case of Tito Beltramino and Marcela Alesso is a testament to how strategic vision, professional management, and family integration can transform a small venture into a successful company. Their focus on sustainable growth, based on collaboration and partnerships, serves as a model for other businesses in the agricultural sector.
This example reminds us that with passion, planning, and a focus on professional management, it is possible to overcome challenges and achieve successful transformation in any field.